Dustin Keller, a New York Jets tight end, and Chancellor Dennis M. Walcott paid a visit to Fort Hamilton High School in Brooklyn on Tuesday to promote healthy eating and encourage families to register for the School Meals Program.

About 75 varsity football players and cheerleaders, dressed in their uniforms, were on hand to hear about a new sweepstakes: families who submit their applications for the School Meals Program will be in the running to win an all-expenses-paid trip for two to the NFL Pro Bowl in Hawaii next year.

Margie Feinberg, a spokeswoman for the Department of Education, said 74 percent of students in New York City public schools had signed up for free or reduced-priced lunches, 1 percent higher than in the 2009-10 school year.

The School Meals Program is run by the Department of Education and provides free or reduced-priced lunches to students in over 1,600 New York City public schools. A family of four must make less than about $27,000 a year to be eligible for free lunches, and about $47,000 for reduced-price lunches. The price for regular lunch is $1.50.