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For 24 Schools Getting New Start, 24 New Names

August Martin High School in Queens will now be called the School of Opportunities.Suzanne DeChillo/The New York TimesAugust Martin High School in Queens will now be called the School of Opportunities.
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May 9, 2012, 10:37 p.m.

For nearly 50 years, the large school building on Avenue X in Gravesend, Brooklyn, has been known as John Dewey High School, after the man who has been called “the father of progressive education.” The name is on the building and the sign out front. It is what you hear on the school’s answering machine.

That era is coming to an end.

Next year the Dewey name will be attached to a location, not an institution, as the high school and 23 other public schools are renamed, as part of the city’s Education Department strategy to qualify for nearly $60 million in federal grants to help the so-called struggling schools get fresh starts.

Instead of borrowing their names from distinguished historical figures like Dewey and William Cullen Bryant, many of the schools will incorporate words like “opportunity” and “academy” into their titles.

The name changes are a requirement of a city plan to replace about half of the teaching staff and bestow new titles on the 24 schools, some of which are among the oldest educational institutions in the city.

The closings, part of the Mayor Michael R. Bloomberg’s plan to shutter schools officials have deemed failing, have already prompted outrage, and this week the teachers’ and principals’ unions tried to block the city’s plan in court. Hiring is on hold, though city officials on Wednesday said they plan to start posting job descriptions online and soliciting resumes to replace staff members in time for the new school year.

On Thursday, incoming ninth graders who applied to the schools, when they still had their old names, will receive letters saying where they have been accepted and what the names of their schools are. On Wednesday, the city still had not told all principals of the final approved list of names, though Chancellor Dennis M. Walcott signed off on it. The new names will take effect on July 1.

John Dewey High School will become the Shorefront High School of Arts and Sciences at John Dewey Campus.

August Martin High School in South Jamaica, Queens, where the name is carved into the building’s frieze, will open as the School of Opportunities at the August Martin Campus.

And William Cullen Bryant High School in Astoria, Queens, will become the Academy of Humanities and Applied Science at the William Cullen Bryant Campus, a title that is far from the poetry that fell from the pen of the famous American writer.

The principal of Dewey, Kathleen Elvin, said the change of name has not been popular with staff members, students and alumni, for whom John Dewey is more than a namesake or a famous historical figure. The school, which opened in 1969, is built on Mr. Dewey’s pedagogical philosophy, and was selective with a progressive bent and an emphasis on independent study.

“We were all pretty stuck on John Dewey, and I don’t think it would have been a problem except that this name means so much in education,” said Ms. Elvin, who became principal in the middle of this school year. “It stood for something innovative.”

After talking it over with alumni and allowing students to vote their preference, she proposed the John Dewey Community High School. “Well that didn’t fly,” with city officials, she said. It was “a distinction without a difference.”

She tried again, suggesting the John Dewey High School of Arts and Sciences, but ran into the same opposition.

Lawyers for the city’s Department of Education had advised education officials that while the building could be called the John Dewey campus, the school itself needed a new name if it was to truly qualify as a new school.

Finally, Ms. Elvin suggested the Shorefront High School of Arts and Sciences, after a consultant working with the school discovered, when rifling through old architectural documents, a reference to Dewey as the Shorefront High School. That passed muster with the city’s Education Department.

The list includes many of the words and phrases that have become popular in school names over the last decade, as principals pay more attention to marketing and try to brand their schools with words like academy (now used at 208 schools), community (50 schools) and technology (40 schools).

At least one of them — the Bronx Middle School of Academic and Career Technology — combines so many of these popular words that it almost requires an explanatory footnote.

But there are exceptions.

At Flushing High School in Queens, the principal decided to rename the school after Rupert B. Thomas, a member of the city’s Board of Education in the early 20th century who pushed for the city to build a new high school in Flushing.

City officials said they gave the schools the leeway to reinvent themselves.

“We did not prescribe a formula,” said Deputy Chancellor Marc Sternberg. “We empowered principals to figure this out, and I think in every instance they’ve done a good job of that.”

Some principals put out comment boxes, others asked students to weigh in.

At Bryant High School, the principal, Namita Dwarka, who is also an alumna, had student leaders survey their peers. There were two winners: William Cullen Bryant Academy of Humanities and Applied Sciences, and the William Cullen Bryant Academy of Innovation. Neither could be approved under the city’s guidelines, so the school will become the Academy of Humanities and Applied Sciences at the William Cullen Bryant Campus.

Ms. Dwarka said she was pleased with the compromise.

“We’re honored that we were granted the ability keep the Bryant name in, because it’s quite meaningful for us,” she said. “The campus piece might cause a little unrest, but that’s all right, we can deal with that.”

Whether the schools’ new names are actually used is another matter. Unlike a typical new school, these 24 so-called “turnaround” schools already have students who have been attending for a couple of years and will return in September to the same buildings. For them, using a new name will not be second nature.

Mr. Sternberg said the city is planning to develop “campus branding plans,” and will buy new signs, new stationary and new marketing materials.

“Some people will say Dewey and some people will say Shorefront,” Ms. Elvin said. “It just evolves.”

24 Renamed Schools:

Bronx

Alfred E. Smith Career and Technical Education High School — Bronx Institute for Automotive Technology

Herbert H. Lehman High School — Throggs Neck High School at the Lehman Campus

Banana Kelly High School — Collegiate Preparatory Academy at Longwood

Junior High School 22 Jordan L. Mott — The College Avenue Academy

Intermediate School 339 — Bronx Middle School of Academic and Career Technology

Bronx High School of Business — Business Enterprise High School

Junior High School 80 Mosholu Parkway — Norwood Academy of Communal Excellence at the Isobel Rooney Campus

Middle School 391 Angelo Patri — Innovative School of Excellence at the Angelo Patri Campus

Fordham Leadership Academy for Business and Technology — East Fordham College and Career Preparatory High School

Middle School 142 John Philip Sousa — North Bronx Academy

Brooklyn

John Ericsson Middle School 126 — The Greenpoint Community Middle School at the John Ericcson Campus

Automotive High School — Greenpoint High School for Engineering and Automotive Technology

Junior High School 166 George Gershwin — School of Integrated Academics and Performing Arts at the George Gershwin Campus

John Dewey High School — Shorefront High School of Arts and Sciences at John Dewey Campus

Sheepshead Bay High School — Academy of Career Exploration of Sheepshead Bay

Manhattan

High School of Graphic Communication Arts — Creative Digital Minds High School

Bread & Roses Integrated Arts High School — People’s School of the Arts

Queens

August Martin High School — School of Opportunities at the August Martin Campus

Newtown High School — College and Career Academies High School at Newtown Campus

Flushing High School — Rupert B. Thomas Academy at Flushing High School Campus

Richmond Hill High School — 21st Century School at Richmond Hill Campus

John Adams High School — Future Leaders High School at the John Adams Campus

William Cullen Bryant High School — Academy of Humanities and Applied Science at the William Cullen Bryant Campus

Long Island City High School — Global Scholars Academies of Long Island City

Anna M. Phillips is a member of the SchoolBook staff. Follow her on Twitter @annamphillips.

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A-Engler Anderson May 10, 2012, 8:59 AM

This reads like a satire from The Onion. Surely New York's finst pedagogical minds have tasks of greater import than bestowing corny names on established schools with perfectly servicable and recognized names. I wonder who is more mad: our eccentric mayor or the public servants who take his half-baked ideas seriously.

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Pat Alder May 10, 2012, 6:07 PM

My sister, Julie, was one of the first charter students at Dewey when it was a truly innovative school. To toss in " academy" or "technology" to a school that resembles neither is false advertising. The Bloomberg administration is doing nothing more than whitewashing the issue that these are schools that are in need of more than a new name. They need educators who care, curriculum that is a challenge and not just to score better on standardized tests, students involved in the social affairs of the community and of the world and parents who are involved. That was Dewey's mantra and the original focus of Dewey HS... Now, you'll just have another lousy HS with a fancy name.

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Susan Savodnick-Epstein May 10, 2012, 11:06 AM

I can't tell you how silly these names are. Of course no one will use the full name, so Dewey will become Shorefront High School. It is a mouthfull to use the full name. Historically, Shorefront was just a working name for the school that was to become John Dewey High School. It was named that because of the educational philosphy of the school. Bloomberg is erasing a proud history of many schools. All of these schools were improving and this was done because of a political impass between the UFT and the City. We all mourn the loss of the proud histories of all of these schools.

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Jack Finch May 10, 2012, 10:23 PM

Wonderful use of public money. While schools are suffering from five years of budget cuts, cutiing after school programs, cutting teacher positions, increasing class size, and cutting elective programs and Advanced Placement, there is plenty of money to spend on "new signs, letterhead, and marketing material."

And no one is ashamed?

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Peter Goodman May 11, 2012, 1:15 AM

Why not call every school Stuyvesant High at xxxxxx Csmpus ... I hope the City begins the inaugural ceremony with a rendition of Abbott and Costello's "Whose on First."

The Court will apply the sound legal principle of "walks like duck, talks like a duck," and toss the city plan.

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Jonna Weppler May 11, 2012, 2:52 AM

This nonsense is so CLASSIC NYC DOE. Couldn't ask for more. Oh, to live in ANY school system other than this one.

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Marcia Squire May 12, 2012, 8:18 PM

In the second-to-last paragraph of this piece, stationery (meaning letterhead and envelopes) is misspelled as "stationary."

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Susan Savodnick-Epstein May 10, 2012, 3:05 PM

Why has it taken so long for the Times to write about what Bloomberg is doing? You could have been helpful.

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Karen Koenig May 10, 2012, 3:21 PM

I graduated from Newtown many years ago. It will always to Newtown. This is some of the dumbest stuff over. I hate Bloomberg more and more every day. With his policies, it was easier and less stressful for my daughter to get into college of her choice than it was high school (and we did some fancy foot-work to make sure she got into the HS and it's unique program - which I will not name).

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Steve Appelbaum May 10, 2012, 3:45 PM

I hope this works - for the sake of the kids - I hope this works. I received a call just yesterday from a former graduate of the Smith Residential Wiring program (she is 29 years old) who called to let me know she had just gone to contract on her first home. The success stories abound from a Vocational School whose graduates went on to higher education (over 73% of them) and whose graduates were sought after by some of the best businesses in the City of New York. What happened over the past 10 years since I cannot say but DOE policy certainly was partly to blame when in 1999 without conversation and certainly without consultation, Smith's screened programs were left mostly to the choice of the computer rather than the choice of student interests.
Hindsight is always clearer than foresight but rather than to jettison programs that did work, maybe for the future a better look at declining enrollment and what is going on internally in a specific school may save programs, improve the outlook for kids who want specific programs and may even save names that were synonymous with quality education.

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Leonard Wilson May 11, 2012, 9:58 PM

Are they planning on closing every non-specialized high school? That seems to be the trend with this despot mayor.

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Philip Jack May 12, 2012, 4:57 AM

Do you have students who are thinking about transferring to another high school?

If they have less than 21 high school credits, they are invited to come to an Open House at the Hunts Point campus of John V. Lindsay Wildcat Academy Charter School (1239 Lafayette Ave, 10474, corner of Barretto St) on Thursday, May 31, 2012 from 6:00pm to 8:00pm.

If they have 21 or more high school credits, they are invited to come to an Open House at the Battery Park campus of John V. Lindsay Wildcat Academy Charter School (17 Battery Place, 10004, at West St) on Thursday, June 7, 2012 from 11:00am to 2:00pm.

Agenda: Meet our graduates, speak to staff members and fill out an application. Tour the building and get information about qualifying for working in our internship program and joining our championship coed softball and men’s basketball teams.

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Rocco Rizzo May 20, 2012, 12:22 AM

So the end of progressive, Liberal education is at an end. In the case from my alma mater, John Dewey, it was more about teaching students how to teach themselves. That will no longer be the case, it is now teaching to a test, so that administrators can make more money.
I have seen our great nation get more and more conservative since the days of Reagan. History will show this to be a great mistake, and more than likely be the end of a free nation, where individuals have rights, and are respected for what they know, not who they know. It's all about who you know and who you kowtow to today. It's all about the corporate interests, and not about the interests of WE THE PEOPLE. There is more and more of this training people to pass a test, rather than teaching people how to innovate, learn on their own, and form great things. Our country can no longer be great, unless we teach the future generations how to think for themselves, and not teach them what to think from the people who run big business.

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Teriscovkya Smith July 2, 2012, 5:50 PM

This is so embarrassing. I worked so hard to educate myself with all the degrees, hoop jumps and planning to be the best teacher I can be regardless of the population I teach and this is how the NYCDOE supports me? My students? Rather than examine what contributes to a school's struggles and/or failures, fingers point, doors close and new school names get hung over those around for decades? I can't even have a serious conversation about this anymore. I work at a supposedly "small school" with a title 1 population: classes are oversized, we have no art, music or health as mandated because there is no budget. We have no AP or Honors programs or after school clubs because there is no budget. We just lost our Advisory program because there is no budget. All these small schools are given proper funds to start, then each year they are asked to maintain (or do more) for less and less. Student successes start to decline as do graduation rates, quality of programs and teacher morale. Now it's all about numbers and penalizing schools that can produce enough graduates so we socially promote and pump 'em through. It all disgusts me. Bloomberg insisted that education is akin to business. But when you make a product, say, like apple sauce, and you get a rotten crop, you toss it to maintain quality. That doesn't work in our "business" - we must educate the poor, the wealthy, the low-skilled and the gifted equally, but unfortunately, the title 1 schools prove to be the sacrificial lambs when the wallet gets tight. Unbelievable.

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Paul Grant July 4, 2012, 2:33 AM

If you check up on what Bloomberg is doing with the schools, he is getting rid of ALL teachers with fifteen or more years of experience. Those were the majority of the teachers not rehired in the middle schols along with the teachers with Common branches ot elementary school licenses. Anyway, I heard that the UFT won arbitration to stop the schools closings on June 29th 2012.

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