News, data and conversation
about schools in New York City.
WNYC’s participation is supported by

For Textbooks, Paper Still Trumps Digital

0 Comments
Respond

Sept. 10, 2012, 7:31 a.m.

Despite recent advances in digital technology, the nation’s schoolchildren will likely be wrapping their textbooks in brown paper for years to come.

While one in five Americans have read a book on a device like the iPad, Kindle and Nook, according to a recent study by Pew Research, few have studied using an e-textbook.

The paperless tomes — also known as digital textbooks — make up just two percent of overall textbook sales in the United States, according to Forrester Research.

New York City’s Department of Education does not track how many public schools are using digital textbooks in the classroom.

“Publishers are in the process of replicating what they do in print in a digital format,” said Forrester senior analyst Sarah Rotman Epps. “Phase two is actually creating new products for digital devices that are not repurposed from print, and that’s a much harder, much bigger project.”

Americans own 40 million e-readers and more than 60 million tablet computers, and those numbers are expected to nearly double in five years, according to Forrester. It’s a business opportunity for publishers, but one that comes with challenges.

Chief among them is learning to turn a profit.

“Publishers hope to sell their digital products at or near parity with print, but in every other industry, digital products have cost a lot less,” Rotman Epps said.

Then there’s the competition from companies like Apple, which began offering iBooks 2, iAuthor and iTunes U in January and education technology start-ups like Inkling, which creates interactive books and textbooks for the iPhone, iPad and web.

0 Comments

Respond
Add a Response
SchoolBook Bulletin Board
Welcome to SchoolBook

Schoolbook is a site dedicated to news, data and conversation about schools in New York City.

Have a News Tip?

Tell us what’s going on in your school. You can e-mail us with your tips or documents, or call 646-801-9698 and leave a voice message.

Contribute to Current & Future News Coverage

Join the Public Insight Network and help our journalists cover education in the city. Your stories and insights can help us create relevant and distinctive reporting. Join more than 100,000 people and become a trusted source.